Wal-Mart

     The Wal-Mart corporate logo features an asterisk or flower, symbolizing the friendliness and outstanding quality of the brand. The simplicity of Wal-Mart logo design attracts the customers and is popular for its intriguing concept and design.The Wal-Mart logo stands for the ‘organic’ nature of its business and is a symbol of its environmental-friendly business.The use of simple colors like yellow and blue depicts the passion and the basic nature of the business.The logo of Wal-Mart is written in a rounded, fashionable style and uses lower case letters. The font selection shows Walmart’s simplicity and clarity. 

Phillips 66

           Phillips 66 is an American multinational energy company headquartered in Westchase, Houston, Texas. Founded by Lee Eldas "L.E." Phillips and Frank Phillips of Bartlesville, Oklahoma, Phillips Petroleum Co. was incorporated on June 13, 1917. In 1927, Phillips's entry into retailing presented it with the problem of finding a brand name under which to sell its gasoline. According to company lore, the solution presented itself as a Phillips official was returning to Bartlesville in a car that was road-testing the company's new gasoline. He commented that the car was going "like 60." The driver looked at the speedometer and replied, "Sixty nothing ... we're doing 66!" The fact that the incident took place on U.S. Highway 66 in Oklahoma near Tulsa only strengthened the story's appeal to Phillips's executives. The company chose Phillips 66 as its new brand name, one that endured and achieved classic status. 

General Motors

                      General Motors Company (often  abbreviated as GM) is a global American automotive corporation. With its corporate headquarters in Detroit, Michigan, it is widely considered to be the largest automaker in the world. Founded on September 16, 1908 by William C. Durant and Frederic L. Smith, the company now owns some 18 car brands including Cadillac, Buick, Chevrolet, Corvette and GMC. The current version of the GM logo features the company’s name in a simple blue-and-white color scheme with a line underneath. Unveiled in 1966, an earlier version of the logo included the phrase “Mark of Excellence”, however its appearance was discontinued by the late 1970s. The “Mark of Excellence” logo of the General Motors Corporation is widely regarded as one of the most memorable and instantly recognizable car logos in history. While the blue color depicts the excellence and trustworthiness of General Motors, the white color stands for its purity, charm and integrity. The GM logo features a slightly modified form of the classic Helvetica typeface.

Volkswagen

                          Volkswagen is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen means "people's car" in German. Its current slogan is "Das Auto" ("The Car"). The Volkswagen logo simply shows the letter of the company’s initials. The word “Volks” is German for people, while “Wagen” is German for car.

Toyota

                        Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan.In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda". The new name was believed to sound better, and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo no longer is found on its vehicles, but remains the corporate emblem used in Japan. Still, no guidelines existed for the use of the brand name, so "TOYOTA", which was used throughout most of the world, led to inconsistencies in its worldwide marketing campaigns. To remedy this, Toyota introduced a new worldwide logo in October 1989 to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand. The logo made its debut on the 1989 Toyota Celsior and quickly gained worldwide recognition. The three ovals in the new logo combine to form the letter "T", which stands for Toyota. The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the customer and the company, while the larger oval surrounding both of these inner ovals represents the "global expansion of Toyota's technology and unlimited potential for the future.