Phillips 66 is an American
multinational energy company headquartered in Westchase, Houston, Texas. Founded
by Lee Eldas "L.E." Phillips and Frank Phillips of Bartlesville,
Oklahoma, Phillips Petroleum Co. was incorporated on June 13, 1917. In 1927,
Phillips's entry into retailing presented it with the problem of finding a
brand name under which to sell its gasoline. According to company lore, the
solution presented itself as a Phillips official was returning to Bartlesville
in a car that was road-testing the company's new gasoline. He commented that
the car was going "like 60." The driver looked at the speedometer and
replied, "Sixty nothing ... we're doing 66!" The fact that the
incident took place on U.S. Highway 66 in Oklahoma near Tulsa only strengthened
the story's appeal to Phillips's executives. The company chose Phillips 66 as
its new brand name, one that endured and achieved classic status.
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