Wal-Mart

     The Wal-Mart corporate logo features an asterisk or flower, symbolizing the friendliness and outstanding quality of the brand. The simplicity of Wal-Mart logo design attracts the customers and is popular for its intriguing concept and design.The Wal-Mart logo stands for the ‘organic’ nature of its business and is a symbol of its environmental-friendly business.The use of simple colors like yellow and blue depicts the passion and the basic nature of the business.The logo of Wal-Mart is written in a rounded, fashionable style and uses lower case letters. The font selection shows Walmart’s simplicity and clarity. 

Phillips 66

           Phillips 66 is an American multinational energy company headquartered in Westchase, Houston, Texas. Founded by Lee Eldas "L.E." Phillips and Frank Phillips of Bartlesville, Oklahoma, Phillips Petroleum Co. was incorporated on June 13, 1917. In 1927, Phillips's entry into retailing presented it with the problem of finding a brand name under which to sell its gasoline. According to company lore, the solution presented itself as a Phillips official was returning to Bartlesville in a car that was road-testing the company's new gasoline. He commented that the car was going "like 60." The driver looked at the speedometer and replied, "Sixty nothing ... we're doing 66!" The fact that the incident took place on U.S. Highway 66 in Oklahoma near Tulsa only strengthened the story's appeal to Phillips's executives. The company chose Phillips 66 as its new brand name, one that endured and achieved classic status. 

General Motors

                      General Motors Company (often  abbreviated as GM) is a global American automotive corporation. With its corporate headquarters in Detroit, Michigan, it is widely considered to be the largest automaker in the world. Founded on September 16, 1908 by William C. Durant and Frederic L. Smith, the company now owns some 18 car brands including Cadillac, Buick, Chevrolet, Corvette and GMC. The current version of the GM logo features the company’s name in a simple blue-and-white color scheme with a line underneath. Unveiled in 1966, an earlier version of the logo included the phrase “Mark of Excellence”, however its appearance was discontinued by the late 1970s. The “Mark of Excellence” logo of the General Motors Corporation is widely regarded as one of the most memorable and instantly recognizable car logos in history. While the blue color depicts the excellence and trustworthiness of General Motors, the white color stands for its purity, charm and integrity. The GM logo features a slightly modified form of the classic Helvetica typeface.

Volkswagen

                          Volkswagen is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen means "people's car" in German. Its current slogan is "Das Auto" ("The Car"). The Volkswagen logo simply shows the letter of the company’s initials. The word “Volks” is German for people, while “Wagen” is German for car.

Toyota

                        Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan.In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda". The new name was believed to sound better, and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo no longer is found on its vehicles, but remains the corporate emblem used in Japan. Still, no guidelines existed for the use of the brand name, so "TOYOTA", which was used throughout most of the world, led to inconsistencies in its worldwide marketing campaigns. To remedy this, Toyota introduced a new worldwide logo in October 1989 to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand. The logo made its debut on the 1989 Toyota Celsior and quickly gained worldwide recognition. The three ovals in the new logo combine to form the letter "T", which stands for Toyota. The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the customer and the company, while the larger oval surrounding both of these inner ovals represents the "global expansion of Toyota's technology and unlimited potential for the future.

Mercedes-Benz

                Mercedes-Benz is a German automobile manufacturer, a multinational division of the German manufacturer Daimler AG. The brand is used for luxury automobiles, buses, coaches, and trucks. The headquarters of Mercedes-Benz is in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler-Motoren-Gesellschaft's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen, which is widely regarded as the first automobile. Mercedes-Benz's slogan is "Das Beste oder nichts" (English: "The best or nothing"). Mercedes-Benz is part of the "German Big 3" luxury automakers, along with Audi and BMW, which are the best selling luxury automakers in the world.Mercedes’ tri-star represents the companies dominance over land, sea and air.

BMW

        Bayerische Motoren Werke AG (English: Bavarian Motor Works), commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916.BMW is headquartered in Munich, Bavaria.BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.

Audi

           

          Audi  is a German automobile manufacturer that designs, engineers, produces, markets and distributes automobiles. Audi oversees worldwide operations from its headquarters in Ingolstadt, Bavaria, Germany. The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.

FedEx

           

        FedEx Corporation is an American global courier delivery services company headquartered in Memphis, Tennessee.The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 until 2000.The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ and ‘X’ in the Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future. 

Berkshire Hathaway

            

            

            Berkshire Hathaway traces its roots to a textile manufacturing company established by Oliver Chace in 1839 as the Valley Falls Company in Valley Falls, Rhode Island. Chace had previously worked for Samuel Slater, the founder of the first successful textile mill in America. Chace founded his first textile mill in 1806. In 1929 the Valley Falls Company merged with the Berkshire Cotton Manufacturing Company established in 1889, in Adams, Massachusetts. The combined company was known as Berkshire Fine Spinning Associates.In 1955 Berkshire Fine Spinning Associates merged with the Hathaway Manufacturing Company which was founded in 1888 in New Bedford, Massachusetts by Horatio Hathaway with profits from whaling and the China Trade. Hathaway was successful in its first decades, but it suffered during a general decline in the textile industry after World War I. At this time, Hathaway was run by Seabury Stanton, whose investment efforts were rewarded with renewed profitability after the Depression. After the merger Berkshire Hathaway had 15 plants employing over 12,000 workers with over $120 million in revenue and was headquartered in New Bedford.

Chevron

        Chevron, the American oil company, drills for oil, manufactures gas products and has interests in chemical production and mining to energy research and nano science. With an origin in the middle Ages, the chevron symbol is omnipresent in our lives. The classic upside down V-shaped symbol, especially used as a symbol of rank on military or police uniforms, is also used as a car logo, a corporation name, a kind of car racing and more. The French word "chevron" means rafter, the sloping supporting beam that runs from the ridge beam of a roof to its edge. 

ExxonMobil

       ExxonMobil, is an American multinational oil and gas corporation headquartered in Irving, Texas, United States.After the merger of Exxon (formerly Standard Oil of New Jersey) and Mobil (Standard Oil of New York) the name of the company came to be known as ExxonMobil.

Exxon explained : The company initially planned to change its name to "Exon", in keeping with the four-letter format of Enco and Esso. However, during the planning process, it was noted that James Exon was the governor of Nebraska. Renaming the company after a sitting governor seemed ill-advised, and the second "x" was added to the new name and logo.
Mobil explained : Following the break-up of Standard Oil in 1911, the Standard Oil Company of New York, or Socony, was founded, along with 33 other successor companies. In 1920, the company registered the name "Mobiloil" as a trademark.Mobil’s logo itself does not represent anything, but the colors do. The red represents strength while the blue in the logo represents faithfulness and security.

Amazon.com

   
        Amazon.com, Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United States. It is the largest Internet based company in the United States. The arrow which looks like a smiling face in Amazon’s logo has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z.

Apple Inc.

 

              Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.