adani

                 The Adani Group is a business conglomerate headquartered in India doing business in the resources, logistics, agribusiness and energy sectors.The Group is the largest port developer and operator in India with Mundra being the country’s largest commercial port. It owns Fortune, India’s largest edible oil brand through a joint venture with Willmar in Singapore.In 2012, the Adani Group revamped its logo and developed a new identity. The company focuses on three important business clusters that include resources, logistics and energy.The logo is derived from the combination of colours of each business divisions [resources (shades of Green), logistics(shades of Blue) and energy(shades of orange or related colour)].

Xiaomi Inc.

        Xiaomi Inc. one of China's biggest electronics companies that designs, develops, and sells smartphones, mobile apps, and consumer electronics.The “MI” in their logo is short for Mobile Internet. But it also has other meanings, one of which is “Mission Impossible” because upon establishing Xiaomi, there were many barriers to defy and it seemed quite impossible at the time.

Baskin Robbins

              Baskin-Robbins is the world's largest chain of ice cream specialty shops and is based in Canton, Massachusetts.It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.

The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. This logo subtly incorporates the number “31” that was a big part of their older logo.The slogan came from the Carson-Roberts advertising agency in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy, hence their famous small pink spoons. The company has introduced more than 1,000 flavors since 1945.

Mozilla Firefox

               Mozilla Firefox (known simply as Firefox) is a free and open-source web browser developed for Windows, OS X, and Linux, with a mobile version for Android, by the Mozilla Foundation and its subsidiary, the Mozilla Corporation.

Mozilla found a logo to call their own, the famous Firefox, in 2003. The logo showed a fiery fox encircling a stylized earth. This logo is meant to symbolize Firefox’s global reach as well as its “blazing” speed. This logo really clicked with consumers for its uniqueness and Mozilla knew it had found a winner.

IBM

            

           The International Business Machines Corporation (IBM) is an American multinational technology and consulting corporation, with headquarters in Armonk, New York, United States. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

IBM's current "8-bar" logo was designed in 1972 by graphic designer Paul Rand.It was a general replacement for a 13-bar logo that first appeared in public on the 1966 release of the TSS/360. Logos designed in the 1970s tended to be sensitive to the technical limitations of photocopiers, which were then being widely deployed. A logo with large solid areas tended to be poorly copied by copiers in the 1970s, so companies preferred logos that avoided large solid areas. The 1972 IBM logos are an example of this tendency. With the advent of digital copiers in the mid-1980s this technical restriction had largely disappeared; at roughly the same time, the 13-bar logo was abandoned for almost the opposite reason – it was difficult to render accurately on the low-resolution digital printers (240 dots per inch) of the time. The company wrote the IBM initials using individual atoms in 1990, as a demonstration of using a scanning tunneling microscope to move atoms. This was the first structure assembled one atom at a time.

Big Blue is a nickname for IBM. There are several theories explaining the origin of the name. One theory, substantiated by people who worked for IBM at the time, is that IBM field representatives coined the term in the 1960s, referring to the color of the mainframes IBM installed in the 1960s and early 1970s. True Blue referred to a loyal IBM customer, and business writers later picked up the term.Another theory suggests that Big Blue refers to the Company's logo. A third theory suggests that Big Blue refers to a former companydress code that required many IBM employees to wear only white shirts and many wore blue suits. In any event, IBM keyboards, typewriters, and some other manufactured devices have played on the "Big Blue" concept, using the color for enter keys and carriage returns. IBM has also used blue logos since 1947, making blue the defining color of the company's corporate design, which might be another, more plausible reason for the term.

Google

         

          Google is an American multinational corporation specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software.

In 1998, Sergey Brin created a computerized version of the Google letters using the free graphics program GIMP. The typeface was changed and an exclamation mark was added, mimicking the Yahoo! logo."There were a lot of different color iterations", says Ruth Kedar, the graphic designer who developed the now-famous logo. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."

In 2010, the Google logo received its first major and permanent overhaul since May 31, 1999. The new logo was first previewed on November 8, 2009, and was officially launched on May 6, 2010.It utilises an identical typeface to the previous logo, but the "o" is distinctly more orange-colored in place of the previously more yellowish "o", as well as a much more subtle shadow rendered in a different shading style. On September 19, 2013, Google introduced a new "flat" (two-dimensional) logo with a slightly altered color palette.On May 24, 2014 the Google logo was updated, the second 'g' has moved right one pixel and the 'l' has moved down and right one pixel.The old 2010 Google logo is still used on some pages, such as the Google Doodles page.

Pepsi

                  Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.

The Pepsi logo is a simple circle. The top half is red, the bottom half is blue, and a wavy white line runs through the center. The colors intentionally represent the American flag, but that’s just scratching the surface of this simple globe. Pepsi spent hundreds of millions on their current logo, which is very similar to their previous ones, but tweaked in a way that it (apparently) means a lot more.When submitting the new logo, the branding agency hired by Pepsi presented a 27-page document explaining the many, many connotations their design represented. According to this document the new logo represents the Earth’s magnetic field, feng shui, Pythagoras, geodynamics, the theory of relativity, and plenty more. Makes you wonder if the logo is working as intended or if the branding company lied their way into a big fat check.
[Ref : listverse.com]

McDonald's

           The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets & Headquartered in the United States.In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily disfavored[clarification needed] by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. Although the "Golden Arches" appeared in various forms, the present form as a letter "M" did not appear until November 18, 1968, when the company applied for a U.S. trademark.According to BBC, Louis Cheskin said customers will unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Whether this is true or not, their logo is one of the most recognizable in the world.

Ford

        

         The Ford Motor Company (colloquially referred to as Ford) is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903.Ford’s current logo, also known as Centennial Blue Oval, was updated in 2003 on the company’s 100th anniversary. The original logo was designed by C. Harold Will.The shape of the logo is oval which looks simple yet elegant, giving the overall logo maximum visual distinctiveness.

AT&T

              

                AT&T Inc. is an American multinational telecommunications corporation, headquartered at Whitacre Tower indowntown Dallas, Texas.The AT&T logo shows blue "wires" wrapping around the globe, signifying AT&T as a worldwide communications company.

Dell

            Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell.

Seeing as how Dell was the largest manufacturer of personal computers for many years, you've undoubtedly seen the Dell logo innumerable times. You'll notice that the "E" in Dell is turned on its side. The reason? It represents company founder Michael Dell's wish to "turn the world on its ear." Some have also speculated that the slanted 'E' is meant to portray a floppy disk.

Wikipedia

            Wikipedia is a free-access, free content Internet encyclopedia, supported and hosted by the non-profit Wikimedia Foundation. Anyone who can access the site can edit almost any of its articles.The logo of Wikipedia, an Internet-based free multilingual encyclopedia, is an unfinished globe constructed from jigsaw pieces—some pieces are missing at the top—inscribed with glyphs from many different writing systems. As displayed on the web pages of the English-language version of Wikipedia, there is a wordmark "Wikipedia" under the globe, and below that the text "The Free Encyclopedia", in the free open-source Linux Libertine font.

Cisco

       Founded in San Francisco in 1986, the current Cisco logo was rolled out in 2006 and is rather interesting. The vertical lines are meant to represent San Francisco's famed Golden Gate Bridge. The vertical lines also serve to represent a digital signal. Not surprisingly, the first logo Cisco ever had was, you guessed it, an actual drawing of the Golden Gate Bridge. The name Cisco itself is derived from San Francisco.

Sony VAIO

                 Sony VAIO notebooks are quality machines that are just as sleek and well-designed as Apple's. The VAIO logo is distinct and widely recognized, but contains some subtle symbolism. The first two letters "V" and "A" are arranged in such a way to represent a basic analogue signal. The "I" and the "O" were designed to look like the numbers one and zero, representing digital binary code.

Wal-Mart

     The Wal-Mart corporate logo features an asterisk or flower, symbolizing the friendliness and outstanding quality of the brand. The simplicity of Wal-Mart logo design attracts the customers and is popular for its intriguing concept and design.The Wal-Mart logo stands for the ‘organic’ nature of its business and is a symbol of its environmental-friendly business.The use of simple colors like yellow and blue depicts the passion and the basic nature of the business.The logo of Wal-Mart is written in a rounded, fashionable style and uses lower case letters. The font selection shows Walmart’s simplicity and clarity. 

Phillips 66

           Phillips 66 is an American multinational energy company headquartered in Westchase, Houston, Texas. Founded by Lee Eldas "L.E." Phillips and Frank Phillips of Bartlesville, Oklahoma, Phillips Petroleum Co. was incorporated on June 13, 1917. In 1927, Phillips's entry into retailing presented it with the problem of finding a brand name under which to sell its gasoline. According to company lore, the solution presented itself as a Phillips official was returning to Bartlesville in a car that was road-testing the company's new gasoline. He commented that the car was going "like 60." The driver looked at the speedometer and replied, "Sixty nothing ... we're doing 66!" The fact that the incident took place on U.S. Highway 66 in Oklahoma near Tulsa only strengthened the story's appeal to Phillips's executives. The company chose Phillips 66 as its new brand name, one that endured and achieved classic status. 

General Motors

                      General Motors Company (often  abbreviated as GM) is a global American automotive corporation. With its corporate headquarters in Detroit, Michigan, it is widely considered to be the largest automaker in the world. Founded on September 16, 1908 by William C. Durant and Frederic L. Smith, the company now owns some 18 car brands including Cadillac, Buick, Chevrolet, Corvette and GMC. The current version of the GM logo features the company’s name in a simple blue-and-white color scheme with a line underneath. Unveiled in 1966, an earlier version of the logo included the phrase “Mark of Excellence”, however its appearance was discontinued by the late 1970s. The “Mark of Excellence” logo of the General Motors Corporation is widely regarded as one of the most memorable and instantly recognizable car logos in history. While the blue color depicts the excellence and trustworthiness of General Motors, the white color stands for its purity, charm and integrity. The GM logo features a slightly modified form of the classic Helvetica typeface.

Volkswagen

                          Volkswagen is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen means "people's car" in German. Its current slogan is "Das Auto" ("The Car"). The Volkswagen logo simply shows the letter of the company’s initials. The word “Volks” is German for people, while “Wagen” is German for car.

Toyota

                        Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan.In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda". The new name was believed to sound better, and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo no longer is found on its vehicles, but remains the corporate emblem used in Japan. Still, no guidelines existed for the use of the brand name, so "TOYOTA", which was used throughout most of the world, led to inconsistencies in its worldwide marketing campaigns. To remedy this, Toyota introduced a new worldwide logo in October 1989 to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand. The logo made its debut on the 1989 Toyota Celsior and quickly gained worldwide recognition. The three ovals in the new logo combine to form the letter "T", which stands for Toyota. The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the customer and the company, while the larger oval surrounding both of these inner ovals represents the "global expansion of Toyota's technology and unlimited potential for the future.

Mercedes-Benz

                Mercedes-Benz is a German automobile manufacturer, a multinational division of the German manufacturer Daimler AG. The brand is used for luxury automobiles, buses, coaches, and trucks. The headquarters of Mercedes-Benz is in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler-Motoren-Gesellschaft's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen, which is widely regarded as the first automobile. Mercedes-Benz's slogan is "Das Beste oder nichts" (English: "The best or nothing"). Mercedes-Benz is part of the "German Big 3" luxury automakers, along with Audi and BMW, which are the best selling luxury automakers in the world.Mercedes’ tri-star represents the companies dominance over land, sea and air.

BMW

        Bayerische Motoren Werke AG (English: Bavarian Motor Works), commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916.BMW is headquartered in Munich, Bavaria.BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.

Audi

           

          Audi  is a German automobile manufacturer that designs, engineers, produces, markets and distributes automobiles. Audi oversees worldwide operations from its headquarters in Ingolstadt, Bavaria, Germany. The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.

FedEx

           

        FedEx Corporation is an American global courier delivery services company headquartered in Memphis, Tennessee.The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 until 2000.The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ and ‘X’ in the Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future. 

Berkshire Hathaway

            

            

            Berkshire Hathaway traces its roots to a textile manufacturing company established by Oliver Chace in 1839 as the Valley Falls Company in Valley Falls, Rhode Island. Chace had previously worked for Samuel Slater, the founder of the first successful textile mill in America. Chace founded his first textile mill in 1806. In 1929 the Valley Falls Company merged with the Berkshire Cotton Manufacturing Company established in 1889, in Adams, Massachusetts. The combined company was known as Berkshire Fine Spinning Associates.In 1955 Berkshire Fine Spinning Associates merged with the Hathaway Manufacturing Company which was founded in 1888 in New Bedford, Massachusetts by Horatio Hathaway with profits from whaling and the China Trade. Hathaway was successful in its first decades, but it suffered during a general decline in the textile industry after World War I. At this time, Hathaway was run by Seabury Stanton, whose investment efforts were rewarded with renewed profitability after the Depression. After the merger Berkshire Hathaway had 15 plants employing over 12,000 workers with over $120 million in revenue and was headquartered in New Bedford.

Chevron

        Chevron, the American oil company, drills for oil, manufactures gas products and has interests in chemical production and mining to energy research and nano science. With an origin in the middle Ages, the chevron symbol is omnipresent in our lives. The classic upside down V-shaped symbol, especially used as a symbol of rank on military or police uniforms, is also used as a car logo, a corporation name, a kind of car racing and more. The French word "chevron" means rafter, the sloping supporting beam that runs from the ridge beam of a roof to its edge. 

ExxonMobil

       ExxonMobil, is an American multinational oil and gas corporation headquartered in Irving, Texas, United States.After the merger of Exxon (formerly Standard Oil of New Jersey) and Mobil (Standard Oil of New York) the name of the company came to be known as ExxonMobil.

Exxon explained : The company initially planned to change its name to "Exon", in keeping with the four-letter format of Enco and Esso. However, during the planning process, it was noted that James Exon was the governor of Nebraska. Renaming the company after a sitting governor seemed ill-advised, and the second "x" was added to the new name and logo.
Mobil explained : Following the break-up of Standard Oil in 1911, the Standard Oil Company of New York, or Socony, was founded, along with 33 other successor companies. In 1920, the company registered the name "Mobiloil" as a trademark.Mobil’s logo itself does not represent anything, but the colors do. The red represents strength while the blue in the logo represents faithfulness and security.

Amazon.com

   
        Amazon.com, Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United States. It is the largest Internet based company in the United States. The arrow which looks like a smiling face in Amazon’s logo has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z.

Apple Inc.

 

              Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.